More than ever before, we are living into an acceleration of data and drastic changes we barely can register. The digital realm we are experiencing is the new home for the human kind, its behavior allows us to understand how to develop better answers to the question: “Where are we now?”.
To understand the potential of the
digital age, we ought to understand people first. Data is nothing if we don’t study the user’s behavior.
In the data labyrinth of today, creativity is the ultimate gateway into a realm of new solutions.
Exploring what we’ve been ignoring allowed us to find new values.
Functionality, Usability, Aesthetic, create the analysis triangulation on a plain exploring the different values and characteristics from which we can extrapolate information. Inside the triangle we can place within its area the product/service to understand it’s purpose.