facebook – carloienna.com

Facebook has changed its company name into Meta and established a network of platforms and services to leap forward into more innovation. FB, WhatsApp, Messenger, Instagram, Quest, are part of this digital realm and are the backbone of Mark Zuckerberg’s new project called the Metaverse.

What is the Metaverse? This has been a common question posted and asked throughout the web from articles to videos, many don’t know and many others don’t want to guess because are biased towards FB and its founder. The Metaverse is a digital realm made of virtual reality, augmented reality, blockchain, cryptocurrency, together hosting a new entertainment/commercial/financial environment.

The Metaverse will play a crucial role attracting different brand areas to invest in new forms of business. Four major areas were found to be suitable for Meta to open up to new opportunities:
–entertainment
– social
– banking
– commerce

Let’s enter the Metaverse by taking ‘entertainment’ as an example. Here we have a wide corridor for brands to invest by creating fresh products/services or simply transferring in the Metaverse what’s already available. Videogames, movies, shows, gambling, will play an important role in shaping this virtual world by connecting with e-commerce platforms and various payment systems, this will create a whole new digital economy reforming the markets.

Here we can see an in-depth view of how videogames will change the markets once they enter the Metaverse. The user will play a significant role competing in the market of digital content making, this will prompt new methods of commerce and money-transferring and for many users it will open to professional opportunities to explore.

A more structured view of the Metaverse can be seen here below with the user at the center of everything. The closer elements and brands move towards the user, the more personalized the experience will be and at the same time its digital factor will increase.

What we can expect from the Metaverse is a multi-layered digital reality that will span across different forms of communication, content, devices, and Meta will use the already existing owned platforms to build and connect both vertically and horizontally. However, we should be aware that much like the internet in its early commercial days, the Metaverse will begin resembling the Web 1.0 in its initial stages and progressively have its users build by taking the shape they want.

After a long period of slow morphing from social platform to market place, Facebook has set a new course towards publishing by developing tools for independent writers that will allow them creating contents and have them ready on the platform.

The project will start in the US with the possibility for small businesses to expand their reach through new channels and media formats. This will highlight furthermore the importance of content-creation as the main tool to move information and reach users.

It’s an important move by FB especially since Twitter leaped towards newsletters by acquiring Revue, a service similar to Substack, going beyond the boundaries of their platform and reaching new audience segments.

FB will likely face new challenges in terms of online debating and censorship now the company fully steered into publishing. Users subscribing to this type of service can expect topic limitations on what they can publish if FB policies are included, so we can anticipate the online debate to expand furthermore into a micro galaxy of its own.

Publishing has moved from mainstream realms onto smaller and more successful authors/creators over the last ten years, this thanks to internet and the wide availability of electronic devices that allow for a better variety of content browsing.

Personally, I think it’s a great idea to improve how businesses can connect to their audience and customer base. Fresh new approaches are essential to create new curiosity by developing ways to understand social behavior especially in these pandemic times.