Another bold rebranding has appeared entering 2021 after BK’s strategy to renew its look. This time the Central Intelligence Agency decided to drastically change the way their website’s aesthetic perception impacts the audience, in an effort to renew the brand and to appeal to new generations. The design appears at first sight as a blend of 60s corporate vibe with 90s futuristic approach, aiming to open itself on a commercial level rather than a government institution.
