Another bold rebranding has appeared entering 2021 after BK’s strategy to renew its look. This time the Central Intelligence Agency decided to drastically change the way their website’s aesthetic perception impacts the audience, in an effort to renew the brand and to appeal to new generations. The design appears at first sight as a blend of 60s corporate vibe with 90s futuristic approach, aiming to open itself on a commercial level rather than a government institution.
After 20 years Burger King gets a major facelift with some fresh and funky art, going back to a flat logo and getting inspired by the 60s vibe to renew their brand. Flat logos made a comeback after decades of shiny and glossy design mimicking the Y2K tech era, even Subway went on a time trip simplifying their aesthetic in order to rebrand themself. However, BK goes one step further by adding some nice graphic elements with their new color palette.